Flor de Caña’s Advocacy & Strategic Partners Manager
Luis Baez has been a Flor de Caña Global Ambassador for 5 years, and currently leads the advocacy department for the brand. He spent 10 years working in the entertainment industry before he joined Flor de Caña where his role allows him to work in both of his passions, communications and marketing. He travels the world sharing the story of Flor de Caña with rum enthusiasts, highlighting the brand history since 1890, it’s dedication to quality and expert craftsmanship and it’s commitment to sustainable practices.