2025
LOS
ANGELES
POP UP
RUMFEST
SEPTEMBER 11th, 2025
The Haas Trademark Collection by Wyndham
"Our main goal is to elevate the category of rum through premiumization and #rumeducation."
Federico j. Hernández
Founder - TheRumLab.com
THE CLOCK IS TICKING!
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ABOUT
We are eager to commemorate the 4th LA RUM FEST (POP UP - ROOF TOP VERSION) with you in one of the greatest city in SoCal. Join us at the The Haas Trademark Collection by Wyndham - Roof Top on Sept 11th. This event is ideal for rum connoisseurs, casual consumers, and industry professionals eager to explore and learn about rum, with over 30+ distinct award-winning premium rum brands. Indeed, there are around 200 distinct rum expressions available for sampling either NEAT or in a TWISTED DAIQUIRI.
Rum Festival – Grand Tasting: Sept 11th
DaiquiriMANIA (Twisted Daiquiris & Retro Music): Sept 11th
Part #1
RUM FEST GRAND TASTING
THE GRAND TASTING IS LITERALLY WHAT YOU ARE IMAGINING. Ideal for both rum connoisseurs and casual consumers eager to taste (unlimited), explore, and learn about rum, with over 85 distinct award-winning premium rum brands (200 expressions). Based on your interest in rum, we offer different ticket options. Grand Tasting ticket holders can stay at the event during DaiquiriMANIA.
DATE & TIME
THURSDAY, SEPT 11th, 2025 | 2PM - 7PM
WHERE
The Haas Trademark Collection by Wyndham (219 W 7th St, DTLA)
AUDIENCE
FROM BARTENDERS, RUM AFICIONADOS TO NEW CONSUMERS (LOOKING TO TASTE SOME GOOD RUM)
L.A. RUMFEST IN THE #'s
Rum Expressions
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Trade Attendees
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Grand Tasting Attendees
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Samples Poured
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Media Outreach
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Part #2
COCKTAIL SESSION
DaiquiriMANIA is a new program TheRumLab will be launching in 2025 during the Intro to Rum Session, which will take place during the GRAND TASTING SESSION (5 p.m. and 7pm.). DaiquiriMANIA will be a vibrant celebration of the classic daiquiri cocktail, reimagined with a modern twist and set to the nostalgic beats of retro music. This concept should bring together rum enthusiasts, cocktail lovers, and music aficionados for a night of delicious drinks and unforgettable tunes.
Participating Brands
Key Partners
seminar schedule
TO BE ANNUNCED (NOV 2024)
Register and Get Access To..
GRAND TASTING
Taste some of the best rums in the world. From Fiji to Puerto Rico. Check out our VIP Tickets, as they offer great perks.
GREAT SPEAKERS & SEMINARS
Hear and learn directly from master distillers, master blenders, brand owners, marketing managers, and other amazing professionals in the field
NETWORKING
Great opportunity to mingle with other rum aficionados like your self.
Get Tickets
Knowledge Box
Learn about LARF
We have created a simple 101 to RUM page, which will provide you with a basic guide about the category. Additionally, you may require further information about the venue or the process of becoming a sponsor or vendor at the event.
All our tickets are available on EventBrite. We recommend to see the options we offer per day and per session (time slots).
The event is for adults 21+. ID will be required at the entrance. Regarding dress code: It’s LA. Dress nice, we call it resort style.
You will receive an email from EventBrite with your ticket. Please make sure to see the title of your ticket, as it clarifies what your date and time of entry to the event.
LAST SESSION
THE HAAS BUILDING Trademark Collection by Wyndham
The Haas, Trademark Collection By Wyndham is your perfect accommodation, sited in the heart of Los Angeles. At only 300 meters from the center, this air-conditioned Aparthotel Suites is a convenient destination, ensuring seamless access to the vibrant city. Apart from its prime location, The Haas places you within a five-minute drive of the iconic Dodger Stadium for baseball enthusiasts and approximately 2.7 km from LA Union Station for quick and easy transportation.
Where
219 W 7th St, Los Angeles, CA 90014, United States
