• info@therumlab.com
  • Downtown L.A.

2025

LOS

ANGELES

POP UP

RUMFEST

SEPTEMBER 11th, 2025

The Haas Trademark Collection by Wyndham

"Our main goal is to elevate the category of rum through premiumization and #rumeducation."
Federico j. Hernández
Founder - TheRumLab.com

THE CLOCK IS TICKING!

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ABOUT

We are eager to commemorate the 4th LA RUM FEST (POP UP - ROOF TOP VERSION) with you in one of the greatest city in SoCal. Join us at the The Haas Trademark Collection by Wyndham - Roof Top on Sept 11th. This event is ideal for rum connoisseurs, casual consumers, and industry professionals eager to explore and learn about rum, with over 30+ distinct award-winning premium rum brands expressions. Indeed, there are around 200 distinct rum expressions available for sampling either NEAT or in a TWISTED DAIQUIRI.

Rum Festival – Grand Tasting: Sept 11th
DaiquiriMANIA (Twisted Daiquiris & Retro Music): Sept 11th

 

Part #1

RUM FEST GRAND TASTING

THE GRAND TASTING IS LITERALLY WHAT YOU ARE IMAGINING. Ideal for both rum connoisseurs and casual consumers eager to taste (unlimited), explore, and learn about rum, with over 85 distinct award-winning premium rum brands (200 expressions). Based on your interest in rum, we offer different ticket options. Grand Tasting ticket holders can stay at the event during DaiquiriMANIA.

DATE & TIME

THURSDAY, SEPT 11th, 2025 | 5PM - 10PM

WHERE

The Haas Trademark Collection by Wyndham (219 W 7th St, DTLA)

AUDIENCE

FROM BARTENDERS, RUM AFICIONADOS TO NEW CONSUMERS (LOOKING TO TASTE SOME GOOD RUM)

L.A. RUMFEST IN THE #'s

Rum Expressions
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Trade Attendees
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Part #2

COCKTAIL SESSION

DaiquiriMANIA is a new program TheRumLab will be launching in 2025 during the Intro to Rum Session, which will take place during the GRAND TASTING SESSION (5 p.m. and 7pm.). DaiquiriMANIA will be a vibrant celebration of the classic daiquiri cocktail, reimagined with a modern twist and set to the nostalgic beats of retro music. This concept should bring together rum enthusiasts, cocktail lovers, and music aficionados for a night of delicious drinks and unforgettable tunes.

MUSIC BY:

 

Marshall Watson AKA Professor Watson is a producer, promoter and DJ. Professor Watson is a vintage vinyl and digital DJ specializing in 1920's through 1960's era music including Big Band Swing, Jump Blues, Rockabilly, Soul, Ska & Reggae, Exotica, and early Rock N Roll. Watson DJ’s at various events in Los Angeles, Santa Barbara and throughout the nation. Check his facebook page for upcoming events and appearances. Watson is available to hire for private events and parties! www.facebook.com/professrwatson ​Follow on Instagram @professrwatson
 

Gold Sponsors

Silver Sponsors

Participating Brands

Tiki Bazaar (Participants)

Delicious Food

Key Partners

guest Speakers

seminar schedule

5:00pm - 5:45pm

Seminar Room

DUNDERSTRUCK:
Hampden Estate Past, Present & Future


Join LM&V's for an in depth tasting of Hampden Estate. Due to the history and unique production methods, Hampden Estate produces rums like nowhere else with iconic flavors that are unique in the world of spirits. Discover the magic and mystery of Trelawny Rum.

SPEAKER: KATE PERRY

6:00pm - 6:45pm

Seminar Room

Different Rums, Different Drinks - The Evolution of Rum in Exotic Cocktails


Rum cocktails have never stood still. Over the last 100 years we’ve seen the rums used in iconic recipes change and evolve, sometimes for the better, and often for the worse. Why is that? Sometimes it’s down to cost, sometimes it’s taste, and sometimes it’s pure availability. In this seminar, we’ll explore how rum blends in cocktails have shifted over time—through tiki classics, modern bar programs, and brand-led menu placements. We’ll look at whether modern day tiki cocktails can ever stand up to their historic rum counterparts, and whether the rum choices we make today will be as revered in 100 years as their predecessors. Together with Sean Cork (Caña Rum Bar) and Fede Hernandez (RumLab & US Rum Congress), Mitch Wilson (Global Ambassador, Black Tot Rum) will lead a conversation on the forces shaping the rums we taste in cocktails today, and how bartenders can reclaim the spirit of blending behind the bar.

SPEAKER: MITCH WILSON, FEDE JOSE HERNANDEZ & SEAN CORK

7:00pm - 7:45pm

Seminar Room

Legends of the Swizzle Stick


Come along with Edward Raynolds from Angostura Rum as he shares the fascinating history of the beloved Swizzle Stick — its roots, its role, and how to swirl your way to the perfect drink.
SPEAKER: EDWARD RAYNOLDS

Register and Get Access To..

GRAND TASTING


Taste some of the best rums in the world. From Fiji to Puerto Rico. Check out our VIP Tickets, as they offer great perks.

GREAT SPEAKERS & SEMINARS

Hear and learn directly from master distillers, master blenders, brand owners, marketing managers, and other amazing professionals in the field

NETWORKING


Great opportunity to mingle with other rum aficionados like your self.

Get Tickets

THURSDAY
VIP RUM EXPERT
GRAND TASTING

$95+

THURSDAY
VIP RUM
ENTHUSIASTIC

$85+

THURSDAY
INDUSTRY SESSION

$45+

THURSDAY
INTRO TO RUM
GRAND TASTING

$75+

THURSDAY
DaiquiriMANIA

$45+

Knowledge Box

Learn about LARF

We have created a simple 101 to RUM page, which will provide you with a basic guide about the category. Additionally, you may require further information about the venue or the process of becoming a sponsor or vendor at the event.
All our tickets are available on EventBrite. We recommend to see the options we offer per day and per session (time slots). 
The event is for adults 21+. ID will be required at the entrance. Regarding dress code: It’s LA. Dress nice, we call it resort style.
You will receive an email from EventBrite with your ticket. Please make sure to see the title of your ticket, as it clarifies what your date and time of entry to the event. 

LAST SESSION

THE HAAS BUILDING Trademark Collection by Wyndham​

The Haas, Trademark Collection By Wyndham is your perfect accommodation, sited in the heart of Los Angeles. At only 300 meters from the center, this air-conditioned Aparthotel Suites is a convenient destination, ensuring seamless access to the vibrant city. Apart from its prime location, The Haas places you within a five-minute drive of the iconic Dodger Stadium for baseball enthusiasts and approximately 2.7 km from LA Union Station for quick and easy transportation.

Where

219 W 7th St, Los Angeles, CA 90014, United States